How to Use Google Analytics on a WordPress.com Blog

How to set it up

This isn’t a detailed walk-through but should give you enough information to get going. Additional instruction and suggestions are available online and on CloudFlare’s website.

1. Configure CloudFlare to point to your blog

You’ll need to register at cloudflare.com and add your domain. They walk you through the steps but everything can be changed later so if you’re not sure what to do just keep clicking the Continue button until you’re done.

At this point, the only configuration you really need to figure out is your DNS Settings. Normally, when you buy the Domain Mapping upgrade at wordpress.com, you set the nameservers at your domain registrar to those specified in wordpress.com’s support document. The goal here is to configure the CloudFlare DNS to resolve to the same locations as the wordpress.com nameservers do for your domain.

ASIDE: Please sir, may I have a hostname?

I struggled initially to configure CloudFlare properly. Here’s how my blog’s domain is resolved by wordpress.com nameservers at the time of this writing:
Using these IP addresses directly as A records in the CloudFlare configuration worked fine but it’s a less than ideal situation. Unlike a CNAME, these values could change at some point. This was my working, but suboptimal, CloudFlare DNS configuration:
A better solution would be a WordPress CNAME (Canonical Name record) that I could use in the DNS setup on CloudFlare in place of all of the IPs. A CNAME is simpler to setup and considerably less likely to change.
I’m not exactly an expert on DNS configuration so I reached out to both CloudFlare and wordpress.com for help. Both were responsive but CloudFlare proved to be significantly more helpful in working through this. Where wordpress.com support responded with links to irrelevant help docs, my contact at CloudFlare understood the issue, explained what i should be looking for, corrected my misunderstandings and ultimately solved the problem. Perhaps I was asking too much of a random support person at wordpress.com but, in hindsight, my question doesn’t seem all that complex. I wanted to know if there was a wordpress.com hostname that I could safely use in place of these IPs? I’m pretty sure there are technical people at WordPress that could have answered this if the support person had looked into it.
In any case, after trying a number of things CloudFlare support suggested I try lb.wordpress.com. A lookup of my default wordpress.com domain shows the appropriate canonical name to use.


To use CloudFlare nameservers in place of the wordpress.com nameservers you should configure your domain as an alias of the canonical name lb.wordpress.com in the CloudFlare DNS configuration. Like this:

If you click on the blue “i” next to your domain you’ll see a note explaining that root domain CNAME records are not supported in the DNS spec. According to CloudFlare support it isn’t an issue and they have thousands of users on Amazon and Heroku with a similar setup.

2. Configure your domain registrar to point to CloudFlare

The CloudFlare DNS Settings page for your domain displays your assigned nameservers. These are the nameservers (that you configured in step 1) which you will use in place of wordpress.com’s nameservers. Mine were dan.ns.cloudflare.com and mary.ns.cloudflare.com. Go to your domain registrar (the company from which you purchased your domain name) and find the nameserver configuration. Set the nameservers for your domain to those provided by CloudFlare. My setup at GoDaddy:

DNS changes can take a while to update. Generally it’s a few hours, but it could take days. To verify that the changes are ready try to resolve your domain name using dig, nslookup or an online tool. Use a DNS propagation checking tool for more reliable results. In my case, typing “nslookup jonathonbalogh.com” returns 173.245.61.125 and 173.245.61.46. A quick whois check confirms that these are CloudFlare nameservers.

3. Play with CloudFlare settings

CloudFlare has a lot of configuration options but after experiencing a site timeout issue (more below) I got nervous and turned off everything I could. These are the settings I’m currently using:

Security and performance:

Email address obfuscation:

Google analytics:

Does it work?

Honestly, I was pretty happy with how well this worked. Do a “view source” on this page (for most browsers you’ll see the option by right clicking anywhere on the page) and you’ll see the cloudflare header and some injected GA code (search for “trackPageview” to find it). Do the same thing on my About page and you’ll notice that while my email address is shown in the rendered page it isn’t in the code (search for “jono” to not find it). Sweet. What could be better? WordPress.com and Google Analytics, happy together at last! This and a thousand other features are all free from the wonderful folks at CloudFlare. What’s not to like?

Actually, as with most things, there are some caveats. First of all, if you do this, you’ll be directly relying on another service (this is DNS, after all). If CloudFlare goes down, for whatever reason, then your blog’s going down too. Bummer, eh? Personally, this added complexity is exactly the sort of thing I was trying to avoid in the first place by using wordpress.com instead of hosting a WordPress blog myself.

I mentioned earlier that I dropped the performance settings as low as they would go. Frankly, WordPress.com is snappy and reliable enough (and my blog traffic is paltry enough) that I don’t really need CloudFlare’s acceleration services but that’s not why I turned them down. I did it because I was nervous. Before I embarked on this exercise I read reviews and anecdotes from others who gave the service a try. While the comments were mostly positive, some expressed concerns about CloudFlare’s reliability and usability.

Then, about a month after it was setup, I experienced an anomaly myself. My blog would either come up slowly or wouldn’t load at all from either my home or work computers but it loaded just fine from the default jonathonbalogh.wordpress.com URL (bypassing CloudFlare). I was in a hurry at the time and didn’t have a chance to investigate further but I grabbed a quick screenshot of a successful page load. As you can see, it was taking over 40 seconds to load.

I’ve been using CloudFlare for almost two months now and this happened exactly once that I know of, though I can’t say how long it lasted. I’m using a site uptime monitoring service now and it hasn’t detected any recent performance issues.

Summary

CloudFlare’s a pretty nifty service. I like the idea that I’m supported by a global delivery network that protects me from online threats. CloudFlare can even serve up a limited version of my blog when my site goes down. That’s cool, but all I really wanted out of this exercise was the ability to run Google Analytics on my wordpress.com blog. As far as I know, CloudFlare is the only option in town. So, while I’m a little concerned that there could be more outages, and that I’ve grafted a Swiss Army knife of complexity to my humble little blog, I’m nonetheless thrilled that this solution worked. I’ll be keeping an eye on CloudFlare’s performance but assuming there aren’t (m)any more anomalous performance issues I’d have no problem recommending this service.

To be clear, if I had a high traffic site I’d probably want to spend a little more time deciding if I was comfortable with CloudFlare taking on such a critical role. In particular, I’d want to know if I could trust them. Their service is compelling but do they actually understand that reliability is paramount? Would they be up front about issues? Can they support me? Are they going to be around for a while?

The first two questions were answered for me a few days ago when data center maintenance resulted in the “second significant outage in CloudFlare’s history”. Ironically, this downtime event increased my confidence in their stability. I like how they handled it. Read through some of the comments below their blog post from CloudFlare customers. The third question was answered during my extensive email exchange with one of their support reps who went out of his way to be prompt, courteous and helpful to a non-paying customer. Finally, are they here for the long haul? I don’t know, but this is mildly encouraging.

Should I base my trust in a startup on a blog post from their CEO in damage-control mode, one random support guy and a highly speculative valuation? Along with everything else I’ve seen and experienced, for the time being at least, ya, I’m willing to give this a shot. But like I said, my nascent blog is a fun hobby with little traffic and I’ve got little to lose. Your situation may be different.


UPDATE: July 2, 2012. It’s been almost 2 months since I wrote this post and there haven’t been any further issues. At this point it seems likely that if there are reliability issues with CloudFlare then they are infrequent. If you have your own domain, don’t mind messing with a few DNS settings and miss the power of Google Analytics then I’d recommend checking them out.





173 thoughts on “How to Use Google Analytics on a WordPress.com Blog

  1. Pingback: Quora

  2. I’m so tired right now, but Imma have to save this for later reading. Are you a developer? Just curious, seen your interest in startups. check my blog out if you have a chance.

  3. Hi sHaRu, thanks for the comment. I’ve had a number of roles in startups including software development, though it’s generally not where I focus. I like to think I’m adaptable. 😉

      • It looks like I didn’t reply properly – oops. Currently I’m focusing on analytics for a social game. This somewhat explains my need to get Google Analytics on this blog: I’ve been spoiled. That, and WordPress.com analytics suck. 🙂

      • Yeah I agree it does suck. That’s why I made sure to favorite this post. But I haven’t had the chance to come back and read into it. Do you have much knowledge in the mining field. Like data mining/information retrieval? I’m looking to try and learn that area. I’m wondering if I can do that without being a programmer though.

      • Also I was going to ask if you know much about SEO. Reason being, I notice you only have 5 post, but you have a higher alexa ranking than I. I was thinking it has to do with this post “How to Use Google Analytics on a WordPress.com Blog” but any tips would be much appreciated. I brought my ranking down from the 20,000,000’s to 3.17 million. I use this to measure my outreach to the public. Stats help me focus.

      • I don’t have much experience with data mining and my SEO background is limited. Both topics are interesting but I haven’t invested a lot of time in them so I’m probably not a great source of tips. There are a number of great blogs on these subjects, though. 🙂

  4. Hi Jonathon, Thanks for posting this blog. It helped me tremendously. I use WordPress for my website and miss Google Analytics. Now you’ve shown me the way. Much appreciated.
    cheers Joe.

    • Hey Joe, thanks for checking out the blog. CloudFlare’s a cool solution but it really would be nice if the wordpress.com guys would support Google Analytics without forcing us to jump through hoops. Until then, at least we have an option, eh?

    • Thanks for the encouraging feedback, Nick! I’m glad this post was able to help you out. Any feedback on the instructions? Did you encounter any other roadblocks along the way that I should mention?

      • No problems whatsoever. I followed your instructions and I was up and running very quickly. Steps are clear and easy to follow. GoDaddy and CloudFlare also have some tips on what to enter where so the whole process can be followed by anyone.

    • Hi Tiffani, I don’t have any experience with using a domain purchased directly from WordPress.com but I would assume that they provide a nameserver configuration either directly or through a 3rd party. In either case, you would adjust this configuration to set the nameservers for your domain to those provided by CloudFlare. Does that make sense?

      • Yes, thank you! I’m going to do some digging into WP and see if I can find the DNS info. I know I saw it when I was setting up my Google Plus account. Thanks!

      • OK I think I got it figured out! Thanks for the tips. If I could add a suggestion, it would be how to get to your WordPress DNS settings. That part was a bit confusing… and I’m praying it works because I forgot to write down the default DNS if I have to change it back LOL!

      • Congrats on getting it set up! I bought my uninspiring domain name through GoDaddy. Based on your experience do you have any suggestions about how to configure a domain that was purchased from wordpress.com? Are there any gotchas or shortcuts?

  5. This is what I did…

    In WP, go to Settings, Domains, and in the drop down menu at the bottom of the page where it says “what would you like to do?” select Make Changes to DNS. If you’ve never gone to this selection before, type in a password and save it. Then copy the customer number and click Manage Your Domains.

    On the next screen, paste the customer number and enter your password. Login. Then click on your domain name in the list that appears. Then click Set Nameservers. Select “I have specific nameservers for my domains” and paste the two new nameservers from CloudFlare into #1 and #1. Save and you’re done!

  6. If I use Cloudflare nameservers and set up a CNAME alias of my domain (I already own) to lb.wordpress.com, does that mean I will not need to purchase WP domain mapping?

    • Actually, it seems that if you want to use your own domain on WordPress.com you need to purchase the Domain Mapping upgrade, regardless of whether or not you use CloudFlare. Checkout the first page of this post under the What You’ll Need section for more details.

      • I’m noticing that the response time for the real time analytics, now that I have it installed on this blog, seems much slower than the other non-wordpress.com websites I use it on. Have you encountered this?

      • Actually, I don’t use the real-time display much on my blog (not enough traffic, sadly). However, I just tried it and was able to watch myself navigate from page to page in that report with lag times ranging from 2-10 seconds – which seems reasonable. Are you seeing more of a delay?

  7. 2-10 seconds sounds pretty normal. I got a friend of mine in California to play around on this with me and we noticed a delay of about a minute to a minute and a half on the real time, and then a lag of about 10 minutes to update the standard reporting. It’s not a huge deal, but I found it weird since in comparing it to the other sites I GA on it’s the only place I’m finding a slow down.

  8. Thank you! Just mapped my blog to my own domain name, and have been craving the Google Analytics — and now I have them!!! Super siked!

  9. Hi and thanks for a great tutorial. Looks like CloudFlare is doing a fair portion of the work for us now and will pull up the WordPress nameservers during setup. I spent more time reading about it than actually setting it up. Thanks for your help getting Google Analytics going!

    • That’s great to hear! I’m assuming this option would be a lot more popular if it were easier to set up. I wonder if I may have been overly guarded in the wordpress.com forums about the effort required to get it going (?). It might help other wordpress.com bloggers to hear your success story in a comment or new thread in their forums. You know, to counter my overly negative tone. 😉

      • I am still waiting for the DNS to change hands and then I hope Google Analytics will be up and going. When it is I will make sure to leave a comment in the forum to let others know.

        Not sure how well this will go over with WP but if it works, it works. I would be willing to pay a fee to WP for the use of a little javascript here and there, so let’s hope they make that an option some day.

      • I promised you and update but there were some hiccups that made this not so very straight forward. After I changed my DNS to cloudflares WordPress changed it back to NS1 and NS2. I changed it to cloudfares for the second time and seems like it is holding but this message still appears on the Domains page “Your nameservers need to be set to NS1.WORDPRESS.COM and NS2.WORDPRESS.COM for these DNS records to work. If you have already updated the nameservers you can ignore this message; it will stop appearing soon.” My google analytics are working fine but I am a little hesitant to get too excited in case they decide to change it back. I wonder if anyone else is having this issue?

      • Hi wife ic, that’s a surprising result. You’re saying that you bought the domain registration option at wordpress.com but that it seems like they’re forcing you to map it to their name servers? I got my domains through Go Daddy so I haven’t played with the wordpress.com setup screens for registering a new domain but I find it odd that they would let you configure it and then change it back on you. I should mention that my wordpress.com domain configuration claims that I’m only on step 2 of 3 since the name servers for my domain are DAN.NS.CLOUDFLARE.COM and MARY.NS.CLOUDFLARE.COM instead of NS1.WORDPRESS.COM, NS2.WORDPRESS.COM and NS3.WORDPRESS.COM. But that shouldn’t affect how this works.

        I’m glad it’s working for you. Let us know if the settings change again. Has anyone else seen this?

  10. interesting if you can give me an answer for this also after changing this DNS setting, how can i add my domain to gmail to have email with my domain name ? where i can change the MX record please help me

  11. Good, interesting, in-depth article.
    Analytics don’t really matter to me (I know; for shame!), but this is a very handy reference guide. And worth sharing to other folks who do care about the statistics.
    Thanks for posting!

  12. Just wanted to thank you for this article – and your very helpful instructions.

    I thought by using wordpress.com I could manage without GA – I couldn’t. I would like to pass on my sincere thanks for you sharing this method, this workaround to enable GA simply wouldn’t have occurred to me. Bravo.

  13. Pingback: Google Analytics on wordpress.com -My findings | On the Edge!

  14. Pingback: wordpress.comでgoogle analyticsが使えない « 實松アウトプット

  15. I have my own domain and domain mapping at wordpress.com,
    your guide seems great! I also got very surprised about GA not supported on wordpress.com!
    I have only one doubt about email: since i have email addresses done with google apps free at my domain the MX records are managed via wordpress.com DNS (I did the almost automagic configuration procedure for that). Will I have to do some special stuff to keep emails up and running if I use cloudfire as you described? 🙂

  16. I worked with Cloudflare for a client, with a self-hosted WordPress account for several months. I have recently implemented a WordPress.com, Cloudflare for Google Analytics and Google apps for email solution. This article give me the incentive to implement this combination.

  17. Once you had set your domain as an alias of lb.wordpress.com, did you delete all the other IP based records? I think my site is running through cloudflare but google analytics is not showing any traffic and says the site is not configured.

    Appreciate any help.

    • Hi Paul, that’s right, I deleted the IP mappings once I started using the alias. If your page source contains the CloudFlare headers then you can be confident that it’s working. You can also check CloudFlare’s status and analytics for your site. If Google Analytics isn’t working then you might want to verify that your tracking ID is correct and that the GA tracking snippet is being properly injected into your blog.

      • Hi Johnathon
        The google code was there but i wasnt getting hits for some reason. Anyway I deleted the other mappings and then when I tried again the next day Analytics was working so all good now.
        Thanks for a great blog post and your help
        Paul

  18. Pingback: Thanks to cloudfare you can now use Google analytics on your wordpress.com blog. Here is how: « Being Coraline

  19. Pingback: You CAN run Google Analytics on a wordpress.com blog. Heres how. « WordPress.com Forums | Culture Foam: Bubbling Up

  20. Hi Jonathon, Just an fyi that I signed up for cloudflare and your step by step instructions were dead on accurate. I all my screens look just like your and the Godaddy DNS was changed (scary step for me…easy to do but ….well, you understand). 🙂 I’m anxious to check back tomorrow to see if GA is working.

    Are there any other apps that you set up in cloudflare?

  21. Pingback: Notes on getting this blog set up | Memostream: blog

  22. Pingback: Google Analytics on wordpress.com -My findings - On The Edge! | On The Edge!

  23. Jonathan, this has been a really interesting read. I am an enthusiastic amateur who wants to do as much as possible without paying (!) and I’m a little scared of not being able to put right what I enthusiastically fiddle with. Your instructions sound clear, feedback from others is positive, so how is it that this has not taken off an gone literally viral? I understand the need for google analytics, but am nervous of my own incompetence. Can you, or anyone else on this topic, give me an update on how it is still working for you 9 months on?
    Regards
    Dawn

  24. Pingback: Moving my Blog to WordPress.com | David Gildeh

  25. Hi Jonathan!

    I have arrived to your blog few days ago and found this great tip that apparently is working for the majority of readers of this post. I have a question, in case you can help me:

    The company I work has its WP blog in WP servers, and as we are working on a global webredesign, I don’t want to migrate the current blog to the servers.. but I want to know more about the analytics of the blog. Problem is that we have the WP blog in a subdomain of the company domain. When trying to install Analytics through Cloudfire, it takes the Global domain, but not subdomain.

    Do you know how can I fix this?

    Thank you!

  26. Hi Jonathan!

    Nice and helpful info! I have a question though. I’m trying to do the trick with a Cloudflare Free account. The problem is that, when selecting this option as the type of account, cloudflare tells me that this type of account have no SSL support. Could this bring me any issues?

    Thanks in advance for any help!

  27. Hi, Jonathon!

    Excellent blog post. As a software developer and writer, I really appreciated your detailed documentation of the process, and as a blogger I also appreciated the way your shared your thoughts and reservations in recommending that process to others.

    You wrote this blog post more than a year ago. (It is now June 27, 2013). Are you still using the same setup? Still satisfied with it?

    Thanks!

    –Ken Skier (“The Running Photographer”)
    http://runwithKen.com

  28. Hello again, Jonathon!

    I neglected to check the boxes to notify me of responses to my comment (above). Doh!

    So I am adding THIS comment, and checking the boxes. If you reply to the comment above, can you reply to this one, too? Otherwise I’m afraid I won’t see your reply.

    Thanks!

  29. Pingback: Blog Exercises: Statistics and Web Analytics « Lorelle on WordPress

  30. Hi, I just started reading the start of your article thank you for solving this for me I have been trying for 2 hours to add google analytics to my word press site!!! At some point I am going to try your solution when I am not as miffed about not being able to do what I want 😦 do you use web master tools by Google and is this any good I just set that up to see if I can get any data from it?

  31. A thanks for this – it’s been a great help. WordPress now stores the Domains details under “Store”, then its the same process.

  32. Hi there! I know this is somewhat off topic but I was wondering which blog platform are you using for this website?

    I’m getting sick and tired of WordPress because I’ve
    had problems with hackers and I’m looking at alternatives for another platform.

    I would be fantastic if you could point me in the direction of a good platform.

  33. Thanks for this article. Fantastic solution.

    I’ve been checking out WordPress.com as a possible client solution. Been years since I looked into it, but super impressed with it. Between the Custom Options and adding email thru someone like Hover, there isn’t much missing. Heck they even have their own Ad Network now you can apply for.

    The one major thing missing was proper Analytics. WP.com stats are ok – pretty good in fact. But I missed things like Mobile and of course Conversions & AdWords integration.

    This Cloudflare thing looks great. Thanks.

  34. Recently, Google started encrypting search terms, which means that the WordPress.com Analytics are even less useful then usual. I cannot see what search terms are getting me traffic on my blog anymore.

  35. Hi would you mind letting me know which hosting company you’re
    utilizing? I’ve loaded your blog in 3 different browsers and I must say this
    blog loads a lot quicker then most. Can you suggest a good hosting provider
    at a reasonable price? Kudos, I appreciate it!

  36. Pingback: How to Use Google Analytics on a WordPress.com Blog | Jonathon Balogh | Mom, Watch Me Coding!

  37. Hi, I think your site might be having browser compatibility issues.
    When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
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  38. I tried to add wordpress as my first website on cloudflare but it said it wasn’t compatible. I’m kinda a noob at blogging but even I found out the analytics on this site are wrong.. they count when I visit my own page as a view! thats ridiculous! Is there another free option? I don’t want to pay if I don’t have to.

  39. After I initially left a comment I seem to have clicked the -Notify me when new
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    Kudos!

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  58. I really really hope it works as I am going to try it out now. It frustrates me to know that Google Analytics don’t work on WordPress.com I bought my domain name on WordPress and I saw a lady commenting here, guiding on the DNS stuff. I guess it should work. I need my Google Analytics badly. Not sure if I need the domain mapping though since I bought my domain via WP and still using WP hosting. Thank you sooooo much for this post!

  59. Hello, first of all thanks for the reply, I bought the domain from wordpress http://www.discutii100ro.com and available, the problem is I can not install google analytics, now since you discovered this method of collecting data, I want to experience , I’ll let you know as soon as I finish this code implemented, have one day meal and great success in blogging, only better.

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  63. I’ve inherited 3 WordPress.com sites. They don’t have custom mapped domains on them. Before I go ahead and pay WordPress.com the money for custom domain mapping I wanted to make sure that the CloudFlare solution posted two years ago still works.

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  77. Hi Jonathon, thank you for your blog post. I’ve got a question, right at the start should I point my ‘domain.com’ @ ‘subdomain.wordpress.com’ blog and then try adding my new ‘domain.com’ to CloudFlare, so that the domain returns the nameservers of the WordPress blog or do I just add the website to CloudFlare using ‘domain.wordpress.com’ URL?

    I have a feeling it’s the former as the latter doesn’t seem to work for me. I ask this before trying it as I’m working in a large organisation (and yes they’ve chosen a wordpress.com hosted solution over a self-hosted solution… don’t ask why…) and getting IT (the domain holders) to update some simple nameservers is a whole bigger task that it should be, so I want to be sure that what I’m asking them to do is correct beforehand.

    Any help is greatly appreciated.

    • … I was over complicating things here. It’s literally a case of pointing your domain at your WordPress blog, then you add the site to CloudFlare, then update the nameservers on your domain to those that CloudFlare provide. BINGO!

      Thanks for the article Jon, great help!

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  79. I’ve just started my blog in the last month and this is brilliant. Obviously I’m interested in telling the difference between people stopping to read and those that spend a few seconds deciding not to. Without proper analytics I’m pissing in the wind! Any other basic advice for how to measure high quality traffic? Thanks.

  80. Thank you a lot man! I’ve just completed the process on my own website, and so far everything seems to be going well. I also loved your final observations and, yes, maybe in a not so distant future CloudFlare might not be the best option for me. By then, though, it’ll be time for me to pay for a hosting service anyway, so I won’t have to worry about not having Google Analytics. Peace!

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  83. Hi, your post was literally a lifesaver. I registered on Cloud Flare and tried to switch name servers before I got the saddening notice which is that “forwarded emails require WordPress name servers to function”.

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